Current Portfolio

WashEnjoy – Franchise Overview

Our first operational investment reflects BAAH’s deliberate approach to selecting and developing businesses. After evaluating multiple industries and opportunities, we chose to enter the self-service laundry sector — a market with consistent demand, proven operational models, and strong potential for scalable growth.

To do so, we invested in the WashEnjoy franchise — a brand known for its modern laundry technology, operational efficiency, and customer-focused service. This partnership enables us to operate premium laundromat locations under a recognized and trusted brand while leveraging the franchise’s proven systems and support.

WashEnjoy Lasalle

Our flagship location in Bangkok’s Lasalle district delivers a premium self-service laundromat experience, combining advanced laundry technology with a comfortable, secure environment for customers.

Future Focus

While we are actively focused on expanding the WashEnjoy brand with additional locations in strategic areas, we are equally committed to strengthening operational efficiency and building scalable systems. Each location serves as an opportunity to refine our processes, improve resource allocation, and enhance the customer experience — lessons that we apply across our portfolio to maximize returns for both BAAH and our investors. We also remain open to pursuing other ventures that align with our investment principles and long-term vision.

Our Principles

At Ben Abrams Assets and Holdings, our decisions and actions are guided by six core principles:

1. Integrity — We uphold the highest ethical standards in every business relationship.
2. Accountability — We take responsibility for our commitments and results.
3. Sustainability — We invest in ways that create long-term value for people and the planet.
4. Innovation — We embrace change and seek better solutions for our businesses and partners.
5. Excellence — We hold ourselves to rigorous standards in execution and delivery.
6. Collaboration — We build partnerships based on trust, respect, and mutual success.

For more on how our values shape decision-making and oversight, see our Governance page.

Partnerships & Opportunities

We welcome conversations with business owners, entrepreneurs, and partners who share our commitment to building lasting value. For inquiries about our businesses, partnerships, or investment opportunities, please email [email protected] or visit our Contact page.